Saturday, March 29, 2008
GOOGLE ME - WHAT DOES IT MEAN?
Understanding the power of the Google search engines and letting them go to work for you, can and will help you understand the keyword placements and usage. Using tools in connection with each other, will enhance each individual tool.
Competing in the Internet market and not having a grasp on the coined phrase of "Google Me", will hinder your Internet marketing career. The search engines are the highway for other people to locate you. Step back and consider the thoughts people would have and the questions and words they would type into an engine text bar, to get to your website, blog, or online profile.
Does the title of your site reflect the added content? What does your blog comment and inform about? What drew your attention to your own individual business? These are the questions to consider when thinking on what Google Me means. It has a personal twist for everyone and not all people will search the same phrases.
Whether you use the pay per click methods or free marketing methods, the search engines of Google, Yahoo, Ask, and many others have different ways that they rank your searchable keywords. The system of linking your personal name, nickname, and business keywords together is like a motor boat on the river. The motor boat would be the major search terms and the wake of this boat will then carry your name and nickname with it to the top of the original search terms. It's like bringing a friend to the shore, up and involved with the beach party.
Once you begin to include your name in the wake of other keywords, be certain to live up to these other search phrases and gain a growing knowledge of them. Become an expert in these search terms and understand what the people searching these terms are really looking for. Immerse yourself in the what, where of the searches and then discern who.
The what are they searching seems to be the first grasp of Google Me. Using the free tools at Google like their brilliant search tools, will help you decide your particular keywords.
Where will be a decision for both brick and mortar businesses and the Internet marketers. In your City, State, Country, or the World. This is the easiest to choose.
Figuring out the who will take the longest for you. Who is typing which search words? Which people want what you have to offer? Some actually fall right into their target group, while others need to spend some research time here.
Never get discouraged with the use of keywords and never let anyone tell you your chosen keywords are bad ones. You thought of it and connected it to your business, so others will too.
Especially with a brick and mortar business, the ease of getting Google Me to work for you will be much simpler. The brick and mortar business is only competing with their personal city and surrounding area, whereas the Internet marketer is competing with the World Wide Web. If you are a business owner outside of just the Internet, you must consider branding yourself now. Brand you, your name, and your business name by using and combining several keywords together on every post, article, press release, or blog that you have.
Stephanie Haile Google Me;)